Emphasizing "Why we do what we do"

This morning in a Flyertime class, a teacher was using a video that emphasized the importance of why and connecting it to the Flyertime door contest.  He noted that by selling "why" we do what we do instead of "what" we do, we touch more people.  It's a great reminder to all of us to focus on why we have Flyertime rather than what we do in Flyertime.

If you're interested, here's the link to the video (be warned, it will require you and students to "infer word meaning" - feel free to use the strategies from Friday's PD): 

http://www.ted.com/talks/lang/en/simon_sinek_how_great_leaders_inspire_action.html.  A short clip is all you'll need.